Do you want to know how to make money being an influencer but don’t know where to start or what is involved? A recent BBC News article quoted that some influencers can make $10,000s from a single post. However, starting from scratch to becoming a money making influencer can seem a daunting task. In order to make it easier, I cover some of the key hints and tips for how to become an influencer, including how you can focus on making money.
What is an Influencer?
There isn’t a set definition, but essentially it refers to someone who has enough subscribers on social media, usually YouTube, Instagram, or TikTok, to make money from it.
A portion of the advertising revenue and agreements with businesses to promote their brands are the two main sources of income. In this method, you can earn money online by developing your personal brand. For example, did you know that Lionel Messi and Cristiano Ronaldo, the soccer players, often charge between $880,259 and $1 million for a sponsored Instagram post? Never-the-less, even smaller-scale influencers can now earn more money than they could a few years ago, despite the fact that reality stars, musicians, and athletes may appear to be the biggest influencers.
You must amass a sizable following if you want to become an influencer. But, Which are the most effective starting points? These would be both TikTok and Instagram. These sites were frequently where some of the largest non-celebrity influencers got their first taste of publicity. So, If you want to grow your Instagram audience, you might want to look into ways to obtain more followers.
How do you actually make money as an influencer?
Firstly, Influencers can charge for sponsored articles. Furthermore, you could open your own online store and sell goods, include affiliate links in your bio, sell your images, sell advertisements on your own podcast, develop and sell merch, get paid to attend events.
What are some key tips to becoming an influencer?
“Making Money Become an Influencer” sounds easy but what does it involve to be successful? Here are a few of the keys to becoming a successful influencer:
Key books:
EXPERT TO INFLUENCER: HOW TO POSITION YOURSELF FOR MEANINGFUL IMPACT by Divya Parekh
Expert to Influencer contains the answers for everyone who has queries about how to become an influencer in their industry or community, how to increase the scope of their influence, or even whether they are influencers at all.
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer by Sean Cannel and Benji Travis
Anyone starting out on YouTube should read this book. It provides instances from real life to show how applying the counsel might lead to actual outcomes. The format used by Sean and Benji to give their recommendations is simple to follow.
Key tips:
- Identify your niche. Probably most importantly, figure out what specific area (niche) your audience will be interested in. This is key as trying to influence on too many different topics/niches will make it harder to really keep your audience focused and interested.
- Get to know your audience. After identifying your niche, think about what makes your audience tick: what sort of content do they like, look at the problems they face and also have a look at what they comment on competitor influencer’s content.
- Create your influencer brand. Your brand is embodied by your passions, values and authority on a particular topic. So, spend some time thinking about how you want to come across in terms of the voice/style of your content.
- Explore your content strategy. Your brand will be related to the type of content you post/create. Hence, think carefully about what topics are relevant to your brand and find different facets of your topics.
- Optimise your online presence. Your brand equity (power of your brand) will be diluted if you don’t make your various posts and profiles online consistent with the brand you want to build.
- Select your channels. It may be better to master a couple of channels e.g. TikTok and Instagram rather than trying to manage a large number of different ones.
- Align your niche with your passion/interest. If you are not interested or passionate about the niche you are trying to influence on, you may not come across as very authentic to your audience. So, this makes it harder to influence them.
Leave a Reply