(not my startup btw 🙂 an Internet startup called Trogger run by Christian Perry, Cassie Phillipps and Raphael Lee):
The summary:
1) Pick a problem, and solve it.
2) Know your audience. Better yet, BE your audience.
3) Match the strength of the company to the strength of your team
4) Talk to people and listen to them closely
5) The fewer heads, the better
6) Narrow it down
7) Know when to let it go
(Update: 2018-Dec-09 Sorry the link is now long dead)
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