Many people are using Chat-GPT and AI for copywriting. This might range from writing tweets to whole blog articles or customer service documents. However, there are dangers in blindly relying on AI (Artificial Intelligence) and Chat-GPT to write copy. Chat-GPT is great in that it helps people who are not great at writing to produce copy that is better than they could achieve on their own, but what are the downsides?
Is AI Dumb and Dumber?
Well, that is a bit of a bold statement. As the copywriting sphere embraces AI and chatbots like Chat-GPT, we’re faced with a complex landscape of benefits and drawbacks. Yes, these innovative tools can craft coherent, contextually relevant text, but they’re also burdened by a myriad of limitations that warrant our attention. What is really the case is that the current LLM (Large Language Models) technology like Chat-GPT has a tendency to produce text that can be a bit boring and read like a Wikipedia article. It also has been trained with internet crawl data, so it’s based on stuff that was out there on the internet in the past. Even a cursory glance at the internet today suggests that the majority of content is rubbish, spam, or worse. This is the starting point for the output from these AI text-generating tools.
Let’s look more closely at the intricate web of training data feeding these AI models. Drawing from the internet’s vast corpus—rife with biases, misinformation, and unsavory content—AI-generated copy risks absorbing and perpetuating these undesirable messages. Navigating this minefield is no easy task.
You leak information you may not want to leak when using AI for copywriting
There was a recent bug found (now fixed) in Chat-GPT that led to some of the input people entered being seen by entirely unrelated users. If you put some personally identifiable data in your Chat-GPT prompt or something else you’d rather not share, then this might not have been your intention. More generally, Chat-GPT is a rapidly evolving platform that is shared by many people on the internet, and it is bound to have bugs and teething troubles like this.
It is possible to filter out AI-generated content.
To avoid the deluge of spam of AI-generated content, it is possible to analyze text to determine the likelihood that it was generated by an AI. While Google and Bing don’t make their criteria for filtering out AI content clear, it is not hard to imagine that many sites and companies will check to see if content was generated by an AI and file it under B for Bin!
So what are the secrets to making use of AI for copywriting?
While AI-generated content may tick the boxes for grammar and accuracy, it often falls short in evoking the richness and range of human emotion and creativity. This dearth of nuance and emotional resonance means readers may remain disengaged, unable to forge a meaningful connection with the content. Making things worse, AI models grapple with the subtleties of context and sarcasm. The resulting text may veer off into unintended territory—tone-deaf, inappropriate, or even offensive—underscoring the indispensability of human intervention to review and refine AI-generated content. Here are some tips on how to use the technology more effectively when using AI for copy writing:
- Don’t just rely on AI to write all the copy; perhaps use it to expand on human-written copy to add more details.
- Always proofread the copy you end up with (sage advice even for human copy) to make sure it reads well and is not gibberish or reads like watching paint dry!
- Use AI to help you do research and then write the copy yourself. This is one of the key benefits of tools like Chat-GPT, Bard, and Bing Chat – they allow you to ask questions of the Internet in a very human friendly way.
- Use online tools to check how much your content resembles AI-written text (such as writer, gptZero or copy leaks). If this is a concern, rework or rewrite the article until it achieves the desired balance between human and AI for your purposes.
- Be cautious; if you ask someone else (human) to write copy for you, run it through an AI checker to ensure they didn’t simply request ChatGPT to write it for them (unless this is not an issue for your use case).
Conclusion
AI writing tools like ChatGPT are excellent for assisting with copywriting, but relying on them entirely may, at best, produce dull content, or at worst, result in your content being flagged and blocked by search engines. The advent of AI-powered language models like ChatGPT has undeniably revolutionized the content generation world. However, it’s essential to remain aware of their inherent limitations and exercise caution when using them. By combining AI’s capabilities with the creativity, discernment, and empathy unique to human writers, we can responsibly and effectively leverage these technologies. Consider the tips in this article to avoid potential pitfalls and make the most of the latest technology when using AI for copywriting.
Leave a Reply